Typographic Package Design

Create a new product line given a specific clientele. The clientele that I received was middle aged men and woman from Thailand. I then had to research the interest of the age group and find what product was most popular. I found that many men and woman in that age group liked to socialize around drinks. I then found that their drink of choice was whiskey. From there I created a new product line that focused on a new whiskey line with packaging that was heavy influence by their culture. White elephant emblem(wealth and good fortune), intricate tapestry designs, "chang" means elephant in Thai and is the national animal. (The final mockup of the bottles was hand generated in photoshop).